(Source: Instagram)
TikTok
Swatosh joined TikTok in 2019, posting music clips, green screen performances and story times. She also occasionally posts short vlogs and often her videos have featured more prominent creators on TikTok over the years. She has also been a member of the Hype House since 2022.
Her engagement rate is over 2% and therefore, her annual income from TikTok is slated to be between $50k-$130k, given that she can charge a slightly higher rate of money for promoting or sponsorship of a brand on TikTok. The average cost is between $2,000-$4,000 per 1000 fans of a creator on the platform.
As of 2022, she has 11.9 million followers on the platform with 533.6 million likes.
YouTube
Tabitha Swatosh has 1.71 million subscribers on YouTube. She mostly posts vlogs, challenges and pranks on her YouTube channel, which often feature fellow collaborators including Hype House members.
She reportedly earns upto or more than $300k annually from her YouTube channel. This is a conservative estimate, considering that she may be earning at least $ 25.61K - $ 79.27K monthly from all her videos, which includes brand deals as well as ad revenues from her non-sponsored videos. She earns between $ 67.93K - $ 210.26K monthly, and $ 126.39K - $ 391.2K on a fortnightly and monthly basis respectively. These are according to several media reports.
Brand Deals
Swatosh has partnered with and has been sponsored by brands like Dick’s Sporting Goods. She has also partnered with YouTube, for their Coachella campaign, where they would provide Coachella tickets to people who create YouTube shorts about why they want to go to the acclaimed and popular music festival.
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